Health insurance provides coverage for the insured against medical bills incurred due to sickness or accidents. Health insurance programs generally cover the cost of routine check-ups, preventive and emergency health care, and also prescription drugs. The insurer may be a private organization or a government agency.
In the United States of America, more than 80% of the population has health insurance. As 60% of Americans get insurance from their employers and 25% of the population is insured by the government, people who may need additional coverage can be considered as Health Insurance Leads. Also, the leads could be people seeking family or group health insurance coverage.
With the rising cost of healthcare facilities and medicines, the insurance market has become profitable but highly competitive over the time.